California Design / Studio C 'rechristens' at Oro Valley spot - The Explorer: Business

California Design / Studio C 'rechristens' at Oro Valley spot

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Posted: Tuesday, August 12, 2008 11:00 pm | Updated: 8:03 am, Thu Mar 24, 2011.

At a Thursday event, California Design Center / Studio C formally “rechristened” its 20,000-square-foot furniture store and design studio in Oro Valley’s Steam Pump Ranch development.

“May we be good neighbors and great partners in this wonderful town of Oro Valley,” said president and chief executive officer Nancy Goodwin Farina, who cut the ribbon with Mayor Paul Loomis.

Since December 2006, California Design Center has operated from two locations, in Oro Valley and on Fort Lowell in Tucson’s furniture district. The Fort Lowell location is now closed.

Farina, who’s been in the business for 29 years, has long wanted to consolidate furniture sales and design services in the Northwest.

“I was always intending this location would be our flagship store,” Farina said. “We believe in Oro Valley, we believe in this customer base.”

While the economy “hastened our move” to Oro Valley, Farina thinks she’s in the right place.

“This is where we felt our demographics, our clients, are,” Farina said. “We’re still a little bit ahead of the growth, and the retail market out here.”

But she believes it’s coming. Farina is excited by the prospect of increased traffic because of Oro Valley Marketplace, parts of which are opening this fall.

“The Vestar center is a tremendous boon to this area,” Farina said. And there may come “a time when Oracle Road couldn’t support the traffic” into Tucson proper.

Store general manager Tony Johnson goes a step further. Oro Valley is along the way in “the merger of Phoenix and Tucson,” he said.

California Design Center / Studio C has “product selection,” and “the experience to know what to look for in terms of quality, and where we can get that quality for a good price,” Farina said. The look is “unique, warm, inviting,” and it has “enduring style and value.”

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